C suites must drive data strategies to avoid disconnecting from business strategy (By Lee Wearne)


By Lee Wearne, Senior Business Intelligence Consultant at Insight Consulting (https://InsightConsulting.co.za/)

The urgency to implement enterprise data management strategies stems from a heightened awareness that businesses need to effectively leverage their data to influence decisions and efficiency, and ultimately help guide business direction. ‘company.

An enterprise data strategy driven separately from the C suite, which designs the business strategy, is a recipe for an unsustainable disconnect. Leaders, as engines, will allow budgets to access new technologies and, above all, to initiate effective change management.

Barriers to Adopting Enterprise Data Strategies

Budget, infrastructure and skills constraints are global phenomena, and Africa is no different. From one region to another, the further away from major centres, the less reliable or available connectivity becomes. But there are reasons to be optimistic: Starlink, for example, being available in Nigeria and Mozambique, will undoubtedly allow for much greater adoption among businesses to leverage data more effectively.

South African companies, despite the energy challenges, have been luckier as the infrastructure has been more advanced and stable for longer. This has accelerated the widespread acceptance by businesses that they need to invest in data strategies to stay competitive and make accurate decisions.

Data literacy is also improving exponentially. Today we are receiving requests from countries north of South Africa for assistance with regression analysis and correlation coefficients (https://bit.ly/3yQVX0e).

Here are some of the crucial elements of an enterprise data strategy:


Security is multidimensional and data integrity is critical. An organization with poor quality data will make incorrect assumptions, which poses a business and security risk.

End users are another important cog. Make sure the right people have the right level of access to the right data. Beyond that, user education is paramount.


Good data governance should enable users to operate their data in the most efficient way possible, while ensuring integrity, security and appropriate accessibility. There needs to be a healthy balance between access control and ease of access and use.

User adoption

The key is efficiency and ease of use. A business needs a platform that is as intuitive and simple as possible. It is of little use in one department to extract data from a spreadsheet and in another to use one BI interface or another. Data champions identified in change management find it easier to help their colleagues when they use a unified and intuitive platform.

Different levels of the organization need different levels of information. One leader may want the big picture, while another may ask the “why” to make important decisions. Platforms like Qlik (https://bit.ly/3yQPIcX) further allow users to dig deeper and then easily drag and drop charts to explain and tell a story about the business. The same principle applies when leveraging the predictive power of Qlik: extracting insights for the business should be intuitive and simple.

Distributed by APO Group for Insight Consulting.

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About Lee Wearne, Principal Business Intelligence Consultant at Insight Consulting:
Lee Wearne is a senior business intelligence consultant at Insight Consulting. He has 12 years of business intelligence experience in many industries including medical, agriculture, finance, manufacturing, human resources and commercial sales. A key part of Lee’s experience has been in agriculture and manufacturing in several African countries at the corporate level, namely Mozambique, Zambia, Tanzania, Malawi, Eswatini and India. ‘South Africa.

About Insight Consulting:
Formed in 2007, Insight Consulting is a strategic consulting firm that operates across Southern and Eastern Africa. It’s a data-driven company that finds its enterprise customers’ raw data, frees it from vertical business silos, understands its relevance, and transforms it into business value for them, using intelligent software and analytical expertise.

For more information, visit www.InsightConsulting.co.za.

This press release was issued by APO. Content is not vetted by the African Business editorial team and none of the content has been checked or validated by our editorial teams, proofreaders or fact checkers. The issuer is solely responsible for the content of this announcement.


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