Chief Outsiders Welcomes Michael Purcell, Director of Industrial Marketing and Healthcare Technology, to His Team of Split Marketing Managers

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Purcell has guided marketing efforts in pharmaceutical, chemical, industrial, healthcare IT and software companies

Purcell has guided marketing efforts in pharmaceutical, chemical, industrial, healthcare IT and software companies

Purcell has guided marketing efforts in pharmaceutical, chemical, industrial, healthcare IT and software companies

WASHINGTON, DC, Aug 06, 2021 (GLOBE NEWSWIRE) – Accomplished marketer Michael Purcell has joined Chief Outsiders – the nation’s leading “Executives-as-a-Service” collective of chief marketing fractionalists – to bring her experienced, energetic, and insightful approach to small and medium-sized businesses seeking new standards of market-driven growth.

At Chief Outsiders, Purcell will work alongside more than 80 part-time marketing directors to help align client companies with contemporary go-to-market strategies as needed. Purcell joins Chief Outsiders after developing and executing innovative and sustainable growth strategies for companies in the pharmaceutical, chemical, industrial, healthcare IT and software industries.

Some notable career highlights:

  • Leading marketing efforts for the process instrumentation division at Danaher, Purcell generated an immediate and sustained 6% increase in revenue by instituting a new channel pricing strategy.

  • As Vice President of Marketing and Program Operations at United States Pharmacopeia, Purcell oversaw the launch of a digital marketing campaign that resulted in a 500% increase in web traffic and 15,000 engagements per month.

  • As vice president of strategy and corporate development at JM Smith Corporation, Purcell was a member of a team that helped complete a $ 40 million healthcare IT acquisition; it also improved product development and customer onboarding processes by 50%.

  • As head of global industrial marketing at GE, he developed a billion dollar revenue pipeline for GE Energy equipment and services in the global chemical industry by executing a highly targeted, customer-driven marketing program. data, focused on new capital investment projects and operation and maintenance opportunities.

“With global leadership and experience in P&L responsibility in a variety of functional roles, Michael drives profit growth by improving marketing, business operations, corporate strategy, mergers and acquisitions, product management, sales , project management and marketing, ”said Slade Kobran, managing partner of Chief Outsiders’ Team Northeast.

Purcell received his MBA in Finance and Strategic Management from the University of Chicago and holds a BS in Chemical Engineering from Purdue University.

About the outside chefs

Chief Outsiders, LLC is a national “executive as a service” company, with over 80 part-time or fractional Marketing Managers / Heads of Marketing Outsiders (CMOs) engaged from coast to coast. Unlike other strategic marketing and management consulting firms, each marketing director has held the position of vice president of marketing or above in one or more operating companies. Chief Outsiders have served on the leadership team of over 1,200 corporate clients to drive growth strategy and execution plans by providing instant access to talent with highly personalized and flexible engagements.

Due to its market-based growth plans, the quality of its leadership and its experienced team, Chief Outsiders has been recognized over the past seven years by Inc. Magazine as one of 5,000 privately held companies at the fastest growing in the United States, and was recognized in 2019 as a Little Forbes Giant. Chief Outsiders CEO Art Saxby and Director Pete Hayes are co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” Amazon’s # 1 bestseller for homeowners. company and CEOs. For more information on companies that trust Chief Outsiders as their primary source of business growth acceleration, click here.

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CONTACT: Sterling Wilkinson Chief Outsiders [email protected]


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