TCS commits $1 million in pro bono services to the community

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Non-profit organizations are encouraged to apply for a digital support program provided by TCS, which will see the technology consultancy firm provide pro bono services worth $1 million.

With applications due to close on April 10, Tata Consultancy Services is calling for applications for the fourth round of its Community Innovation Program, which offers over $1 million in collective volunteer support.

Established in 2017, the TCS Community Innovation Program aims to strengthen the digital presence of Australian and New Zealand non-profits and social enterprises working in the fields of education, the environment and/or health.

The program can support nonprofits in areas such as IT consulting, app and website development, customer resource management (CRM), chatbots, and gamification, and with back- end through improved data and reporting systems. Applicants should be able to explain how any proposed project will impact the organization and its community beneficiaries.

Although not part of the criteria, the application document asks whether these beneficiaries include one or more traditionally disadvantaged groups, including women and girls, indigenous and Pacific Islander communities, veterans or military families, people from a disadvantaged socio-economic background, students or LGBTQA+ identification communities. To date, the program has supported more than a dozen organizations.

One such engagement was with the Indigenous Marathon Foundation (IMF), founded by Australian Olympian Robert de Castella, which resulted in the development and launch of the IMF-Deadly Running Connect app to encourage a culture of race and well-being among Indigenous Australians. . The app connects runners and coaches across the country, including through profiles, time logs and milestones.

“The technology is used to benefit remote communities and gives children the opportunity to grow and learn through something as simple as running,” de Castella said when it launched. “TCS perfectly designed the app with input from Indigenous communities to make it relevant and culturally appropriate as a resource that measures physical activity levels and encourages participation in a healthy lifestyle.

TCS’s community innovation program is operating in a context where less than a quarter of A/NZ nonprofits have established a digital transformation plan, according to a report from social tech firm Infoxchange last year . About 40% of respondents indicated that improving websites and digital marketing were key priorities, but funding and access to skilled technology resources remained the top barriers.

“Technology can play a huge role in helping to address health, social and environmental challenges,” commented TCS Vice President and A/NZ Country Manager Vikram Singh. “Enabling non-profits to leverage our global IT expertise will make a tangible and measurable difference to those organisations, their customers and communities in Australia and New Zealand.”

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